Job Code : 2444

Sr. Manager (Marketing)

Job Responsibilities

As a Sr. Manager – Marketing, you will be responsible for developing and executing comprehensive marketing strategies to promote the Hospital's services, enhance its brand image, drive patient engagement and business growth.

Job Responsibilities

•          Evolve and implement marketing strategy aligned with the Hospital's overall business objectives and drive growth.
•          Collaborate with Consultants and other Healthcare professionals to promote their services and specialties. Implement strategies to improve patient engagement and satisfaction through effective communication and outreach programs.
•          Maintain and enhance the Hospital's brand image through effective branding strategies.
•          Oversee the Hospital's online presence, including website management, social media, and online advertising.
•          Implement digital marketing campaigns to reach target audiences and increase online visibility.
•          Plan and execute traditional marketing initiatives, such as print media, radio, and TV advertisements.
•          Coordinate with external agencies for content development.
•          Coordinate participation in relevant industry conferences and exhibitions.
•          Provide regular reports and insights to hospital leadership.

Qualifications:

•          Master's degree (regular) in Marketing
•          The candidate should have 10 years of experience in a similar capacity. Experience in a large Hospital of repute shall be of added advantage.
•          Excellent communication, interpersonal, and management skills.
•          Proficiency in digital marketing tools, analytics, and content management systems.